Archive for the ‘rednecks’ tag
When I read Don Bartholomew’s post, “You Might Be a PR/Social Media Redneck If…,” I was filled with laughter, yet at the same time sadness, just because there are so many PR agencies out there, including the one I work for, that can’t seem to adapt to the changes in the industry.
There is fear and ignorance that seem to plague many PR firms to take the step in changing the way they measure PR programs. PR pros are so good at talking the talk about using social media in PR, but many are clueless as to what it entails. Furthermore, they don’t know how to sell their social media ideas to clients.
Here’s hoping that PR firms, including my own, will begin to embrace new ways of measuring PR. (Thanks to C-Money for forwarding Don B.’s post.)