There are so many success stories of authors, who a few years ago were unpublished or unknown, and suddenly they have taken a big leap. Every success story is different but there are fundamental steps to becoming favorited by Amazon, and that’s public relations for authors. There are specific strategies that will help capture your audience, strengthen your ties, and keep them engaged. Unfortunately, when it comes to PR strategies, many can’t find a starting point. The good news is that you don’t have to be an expert. There are three pivotal steps that will help set your goals in motion;
• Marketing and Advertising: Starting a kick-ass blog that highlights why readers must buy your book(s)
• Building Digital Relationships: Using social platforms to build awareness and drive purchases
• Use Interpersonal Tools: Attending in-person book events
To start with, why do you need specific PR for authors? You need to get the word out about your book(s). Your public relations will execute plans of action that are focused on earning acceptance from book readers. Public Relations are the plans that define all the goals, decisions and strategies to become a huge success.
Every writer wants their book to be a hit, and they want fans to buy the next book. Your public relations campaign will informs and persuades fans, and potential book buyers to achieve a consensus about your writing and loyalty and support, before the book even comes out. Proper PR will put your book on radar and play an essential role in maximizing the public’s decision making.
Here’s a primer on using these tools
1. If you search some of your favorite authors you’ll note they all have blogs.
Blogging serves several purposes simultaneously. Authors can connect to their audience on a more personal level; it allows feedback from readers, while allowing you to gauge the success of a topic or trend. More importantly, you can determine the sell-ability of your book. Take writer, J.A. Huss or Penelope Ward. They have created niche writing topics and built up momentum for their next book. They also have created several other income streams that are byproducts of their books. Internet sales from Amazon make a ton of money but it turns out, authors can make additional income from low-demand products mentioned on blogs and social platforms. Book marks, cups, tote bags, t-shirts, and signed copies of paperback books are sold via blogs. Lastly, blogs are a marketing powerhouse because it helps build your reading community. It presents sell-able moments with juicy tidbits, blurbs, and pending anticipation.
2. Next, when thinking about public relations for authors, it really boils down to where your potential buyers are.
Undoubtedly, our world has gone digital, and there is a huge potential for authors to engage with customers, especially with social media. It’s the most cost-effective marketing and branding tool available today.
Social platforms like Facebook, Twitter, Youtube, and Goodreads drive buzz and purchases. Not only can customers communicate and connect with writers but word-of-mouth drive purchases. Many authors have created Facebook fan pages where they post teaser snippets from upcoming books, reminders of publishing dates, and laugh-out-loud conversations with fans. Authors have also developed Youtube channels that feature mini videos and character portrayals to create an experience and build momentum for fans. It’s just like a teaser-trailer for movies that helps build up the anticipation. These writers now have a platform to create constant calls-to-action: buy my book, “Like”, Tweet and Retweet, subscribe to my YouTube channel, leave a review, and mark “want to read” on Goodreads. This creates promotions to increase the commercial appeal of the book. Many authors are also using social platforms to establish alliances with other writers who have taken the same path to promote each other and connect with influential bloggers who write reviews. In the end, relationship building can ramp up sales. Moreover, when it comes to public relations for writers, the outreach from social media platforms are too valuable to pass up.
3. Although we recognize the potential and benefits of the online world, nothing is better than meeting your audience face-to-face, and in-person meetings appeal to all fans when showcasing a book.
The nature of a book fair provides a unique opportunity for direct personal contact. Fans want a closer relationship with their favorite authors. Being in the same room puts them that much closer to the characters. The fans themselves are in an ideal position of being more receptive as they are enthusiastically looking forward to taking advantage of the multiple authors in one place. Whether you’re a amateur writer or an established author, book fairs reach a different distribution market, and offer you media exposure. Book fairs are live and direct, and a great way for authors to exchange opinions and ideas with fans, and see how other writers interact. In recent years, numerous fairs have emerged by requests of fans and bloggers. Authors get an opportunity to quickly connect with new potential customers, and motivate fans. Not to mention, professional publishers and local journalists make the rounds and visit these fairs to digest captive markets. Simply being in attendance at a book fair is one of the most cost-effective ways to perform market research, stay informed on industry trends, and check out the competition up close. This all translates into free promotion for writers.
Generating Star Power
Your mindset is probably stuck on marketing and advertising, but star power is much more massive than. Public relations is challenging because it’s continuous. You’ll find yourself optimizing your efforts for a plethora of requirements and requests. Just keep in mind, you are not only an author but an entrepreneur. You’ll wear different hats, and several different pairs of shoes while running your PR campaign. You must identify public attitudes, evaluate interest, develop goals and execute action items, all while developing budding relationships.
What the public wants is a good story that they can relate to, and good PR tells them that good story. The better story is when your book comes out. If that story is especially appealing, you’ve hit a home run.
If you are in the area and looking for a Dallas PR firm that can help your business, consider the one we linked to!