I’ve worked with celebrities who act as my clients’ brand ambassadors and it’s a great way to gain awareness. Most of the time, it requires a ton of planning to ensure the celebrity’s time is well spent because that means the clients’ money is well spent. This type of events normally begin by determining how much the talent would cost whether the event is for charity, new product launch, etc.
At times though, it’s great to see a celebrity who would just show up to put a smile on their fans’ faces. The reclusive actor, Johnny Depp, did just that when he visited an elementary school in London in full regalia playing the role of Capt. Jack Sparrow. Obviously, it’s great for Disney to earn that kind of publicity in advance of its summer 2011 premiere of the latest Pirates of the Caribbean series. Props to Johnny Depp for showing up.