Toyota’s Stuck In The Mud
Posted by prdude | Posted in Crisis Communications, Reputation Management | Posted on 03-02-2010
Tags: Crisis Communications, Toyota
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In an episode of Mad Men last season, a former client comes to Sterling Cooper because its dog food product made with horse meat became public. It became a public relations nightmare for the company. Even though all dog food products including those made by its competitors was made with horse meat, it no longer mattered. The public had formed its opinion and it wouldn’t be swayed. Don Draper and Roger Sterling put it bluntly to the client that the name was done. It’s been poisoned.
That was fiction. Toyota’s crisis is all too real. Is the Toyota name done? After decades of developing a carefully crafted message that Toyota vehicles were safe and superior to American cars, this recall can destroy all that.
Suzy Welch put it best in a tweet below:
Do you think the Toyota name is poisoned like the fictional company in Mad Men? Share what you think.