http://indefenseofpr.com/2009/04/07/holtz-v-scoble-round-1/ tough task, but someone has to do it Wed, 22 Sep 2010 16:08:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://indefenseofpr.com/2009/04/07/holtz-v-scoble-round-1/comment-page-1/#comment-16 Sarah Soczka Wed, 08 Apr 2009 01:34:25 +0000 http://indefenseofpr.com/?p=98#comment-16 I also have to side with Holtz as a PR Pro even though Scoble raises good points. It would be great if PR people had the time to individually pitch every reporter, but at times that is simply not possible. It's become even harder with reporters switching and adding beats as media outlets downsize. Many times it's all a PR Pro can do to make sure their media list is accurate. It would be nice if there was a little more understanding on the news side. I also have to side with Holtz as a PR Pro even though Scoble raises good points. It would be great if PR people had the time to individually pitch every reporter, but at times that is simply not possible. It’s become even harder with reporters switching and adding beats as media outlets downsize. Many times it’s all a PR Pro can do to make sure their media list is accurate. It would be nice if there was a little more understanding on the news side.

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