The “rednecks” of PR are a majority…
Posted by prdude | Posted in Public Relations, Social Media | Posted on 24-03-2009
Tags: measurement, Public Relations, rednecks, Social Media
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When I read Don Bartholomew’s post, “You Might Be a PR/Social Media Redneck If…,” I was filled with laughter, yet at the same time sadness, just because there are so many PR agencies out there, including the one I work for, that can’t seem to adapt to the changes in the industry.
There is fear and ignorance that seem to plague many PR firms to take the step in changing the way they measure PR programs. PR pros are so good at talking the talk about using social media in PR, but many are clueless as to what it entails. Furthermore, they don’t know how to sell their social media ideas to clients.
Here’s hoping that PR firms, including my own, will begin to embrace new ways of measuring PR. (Thanks to C-Money for forwarding Don B.’s post.)
I couldn’t agree more! Whenever PR people start to engage in social media they always ask the wrong questions. They are thinking tactically not strategically. Instead of saying, “Let’s start a blog!” We should be saying, “How can social media help us accomplish our goals? How will blogging help me interact and build relationships with my customers?”
The saddest part is while many are enthusiastic about social media (even if they are asking the wrong questions) there are still a lot more who never give it a thought.