Public Relations Definition In Marketing

According to the American Heritage Dictionary online, public relations is defined as, “The methods and activities employed to establish and promote a favorable relationship with the public.” What does this mean?

So speaking to a general audience who is interested in being a part of promoting public relations, what does this mean their job will consist of?

public relations

Generally you will be responsible for promoting company knowledge on progress and products, public knowledge on progress of the company and products, maintaining a positive company image with the press and the public, and promoting new ideas and promotions within the company to increase productivity.

To promote company knowledge on progress, upcoming releases, and products, can be a lot easier that promoting public and media knowledge on the same, and in some instances can even be fun. In general an employee is going to believe in the company they work for already, so you’re job will be much easier as you won’t have to install belief in your company or their products before hand. Rather you will simply be trying to create excitement about upcoming advancements for the company or product releases.

To create such excitement within ones own company can generally be done through emails. Most companies provide their employees with a company email address expressly for the purpose of being able to send such updates and announcements. If you are sending positive news it is easy to send out an excitedly worded email and make the whole company aware of whatever information you are releasing very quickly. If you have to release negative news it will be better to call a company meeting and tell them in person. By telling someone in person questions can be answered face to face and any anger or fear can addressed by the bearer of the news at that time not allowing the employee to sit and stew on the information before hand.

How can promoting belief in your company within the company be fun? It is always a good idea when releasing a new product or the announcing of company success to throw a company party. This can be done after hours when employees can come dressed comfortably and feel free as they are on their own time table, or if the budget and time don’t allow a big after hours party, a simple lunch to make the announcement can be fun as well. These times allow not only the employees to get excited about the company but also to grow closer as employees and reaffirm their dedication to their job by doing so.

If you are responsible for creating a positive image to the press and or general public, your job has just been a lot more difficult. Making public announcements, statements, or sending out news, can be very difficult because you are targeting an audience that may know little to nothing about your company. Thus you must fist establish belief in the company. This is going to call for much more planning.

The planning in these situations is usually done by a public relations committee. This way the goal can be clearly stated and jobs can be divided up between individuals so as maximize each individual section of the plans potential while not overloading any one employee. Such a committee will also need to nominate a spokes person or a face for their campaign. As well one person will need to be in charge of following up daily with each member of the committee to find out how their separate projects are going and lend help where needed.

In all ways you are promoting public relations, whether throughout the company, the press, or the public, you will want to keep good notes on the success and failures of each campaign so that the successes can be repeated making for a much more successful campaign as the company continues forward.

Public relations is promoting good relationships within a company, a group, the press, or the general public.

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podcasts make money

How To Make Money Podcasting

It looks like everybody is making money with podcasting these days. Podcasting is a great way to express your passion about a particular subject and share information with others, but many people are earning handsome money with podcasts. Although podcasting is not a new concept even online, it seems to be hitting the mainstream now. It means now is the best opportunity to start a podcast, build your audience and make money. However, the main question is how to go about making money podcasting?

Tips on getting started with podcasting and monetization of podcasts

The information economy is growing day by day with the latest technology, and video has a wide appeal. As such, you have a ready audience online to earn money with your podcasts. That being said, the main hurdle is how to start a podcast and subsequently monetize your podcast shows. Below are some points and tips that amateur podcasters can consider while starting their own podcast for a wide reach and better monetization.

Choose a particular topic for your podcast

When choosing a topic for your podcast, you have two options. You can either go with a narrow niche audience or choose a big mass market. Do you have any idea why profitable niche markets such as fly fishing and dog training are tailor made for podcasting? The simple reason is they work to deliver desired results. A solid niche market paves the way to define your targeted audience and the types of sponsors and advertisers for your audience.  Additionally, there is much less competition to claim your stake in the given market.

Although a big mass audience can get you a bigger reach, it is less likely that your podcast will receive a big audience for two reasons. First of all, there is stiff competition in the big mass market due to the existence of so many podcasters. Secondly, advertisers are always looking for established podcasters in this market. Still, you can profit from the big mass market if you are able to capture a segment of the market through appealing shows.

Dedicate yourself to making the best podcast

Remember, the better your podcast is, the more the number of followers and listeners you will get. Even if you begin with a small audience, as most podcasters do, try to take advantage of your time to produce good quality content, relevant contexts, superior production and consistent delivery. If you pay attention to these core points, you are more likely to succeed in a lot less time. The simple reason is sponsors and advertisers essentially demand two important things – an attractive product and a big, dedicated audience.  While you work on building your targeted audience, hone your hosting, presentation and interviewing skills.

Podcasting Skills To Develop

Here are certain skills you may want to develop when mastering podcasting.

  • Audio production and clean up
  • Building a community and keeping it engaged
  • Developing a marketing buzz on popular social media
  • Creating apps related to your podcasts
  • Editing of podcasts for betterment
  • Field recording
  • Converting calls into taking an action
  • Learning how to use any necessary podcasting equipment.
  • Voice talent

Remember that you can outsource a lot of these chores at a nominal charge. For instance, you can hire a professional for setting up your podcast and have it synchronized on iTunes.  If you are not handy with the artwork, you can outsource this job to have a great looking artwork for your podcast. Be sure you get all these things done smoothly whether you do it on your own or outsource them to professionals.

Create a USP (unique selling proposition) for your sponsors and advertisers

Podcasts, unlike high end events such as the world cup and the super bowl, are not really about numbers. If you could show sponsors that you have 250 to 300 dedicated weekly listeners, who spent a particular number of dollars (say on dog food), then it is a better proposition compared to a blog drawing twenty thousand anonymous readers with no particular interests. In the world of Internet, sponsors and advertises care more about being able to reach a very targeted interest group and demographic instead of a large number of people. The power of targeting a specific niche market can never be underestimated. So, note this point and act accordingly when deciding and marking your targets for your podcast.

Earn money with the podcast

Once you have the podcast up and running, you will find numerous ways to earn money even if you are just starting out. In case you have your own products and/services, you can promote them on your podcast. If you don’t have your own products, you can promote the products of other people related to your niche and earn affiliate commission for driving prospects to those products.

You can also go for the CPM (cost per impression) model of advertising where advertisers pay a certain amount for showing their ads to one thousand visitors.  Other ways of monetization include product mentions, sponsorship and pay per view. There is actually no limit on the number of ways through which you can make money with a podcast, provided your podcast grows and has a wider reach.

Make money helping others with podcasting

You will be surprised to know that many talented people try out commercial podcasting for some time and then give up. You can help such people to get back to the business and charge a sum for your expertise. However, you need to prove them that you have the knowledge and experience to grow their podcasts. You could earn money by helping other individuals set up their podcasts, create and edit shows, and market their podcasts online.

Bottom line

Earning money with podcasts is not automatic and easy. Even talented, experienced marketers need at least a year to get things to click and earn money. That being told, starting a podcast is a great way to reach your targeted audience, provide valuable content and even earn money. If you lack info on how to make money with podcasts, just go through the above advice. Over time, you are all set to monetizing your podcasts whether you wish to do it for your own business or help other businesses along the way.

SEO For 2018. Are You Thinking About Voice Search?

Voice search seems to be growing more and more over the last little while. Everyone these days has a smartphone and all these new devices like the Google Home and Alexa. A recent discussion from Real New’s podcast network on Youtube went deep into it. Very interesting discussion – click here to watch.

How have you been adapting your marketing efforts to voice search?

I would also recommending watching this video that goes into these subjects a bit more and talks about conversion optimization. I believe that in order to really get good at SEO, you need to also be good at converting that traffic. User experience is what I believe to be a very important ranking signal.

written by Todd Brooks, Houston Texas
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writing a book

A Blueprint To Powerful Public Relations For Authors

There are so many success stories of authors, who a few years ago were unpublished or unknown, and suddenly they have taken a big leap. Every success story is different but there are fundamental steps to becoming favorited by Amazon, and that’s public relations for authors. There are specific strategies that will help capture your audience, strengthen your ties, and keep them engaged. Unfortunately, when it comes to PR strategies, many can’t find a starting point. The good news is that you don’t have to be an expert. There are three pivotal steps that will help set your goals in motion;

Marketing and Advertising: Starting a kick-ass blog that highlights why readers must buy your book(s)
Building Digital Relationships: Using social platforms to build awareness and drive purchases
Use Interpersonal Tools: Attending in-person book events

To start with, why do you need specific PR for authors? You need to get the word out about your book(s). Your public relations will execute plans of action that are focused on earning acceptance from book readers. Public Relations are the plans that define all the goals, decisions and strategies to become a huge success.

Every writer wants their book to be a hit, and they want fans to buy the next book. Your public relations campaign will informs and persuades fans, and potential book buyers to achieve a consensus about your writing and loyalty and support, before the book even comes out. Proper PR will put your book on radar and play an essential role in maximizing the public’s decision making.

Here’s a primer on using these tools

1. If you search some of your favorite authors you’ll note they all have blogs.

Blogging serves several purposes simultaneously. Authors can connect to their audience on a more personal level; it allows feedback from readers, while allowing you to gauge the success of a topic or trend. More importantly, you can determine the sell-ability of your book. Take writer, J.A. Huss or Penelope Ward. They have created niche writing topics and built up momentum for their next book. They also have created several other income streams that are byproducts of their books. Internet sales from Amazon make a ton of money but it turns out, authors can make additional income from low-demand products mentioned on blogs and social platforms. Book marks, cups, tote bags, t-shirts, and signed copies of paperback books are sold via blogs. Lastly, blogs are a marketing powerhouse because it helps build your reading community. It presents sell-able moments with juicy tidbits, blurbs, and pending anticipation.

2. Next, when thinking about public relations for authors, it really boils down to where your potential buyers are.

Undoubtedly, our world has gone digital, and there is a huge potential for authors to engage with customers, especially with social media. It’s the most cost-effective marketing and branding tool available today.

Social platforms like Facebook, Twitter, Youtube, and Goodreads drive buzz and purchases. Not only can customers communicate and connect with writers but word-of-mouth drive purchases. Many authors have created Facebook fan pages where they post teaser snippets from upcoming books, reminders of publishing dates, and laugh-out-loud conversations with fans. Authors have also developed Youtube channels that feature mini videos and character portrayals to create an experience and build momentum for fans. It’s just like a teaser-trailer for movies that helps build up the anticipation. These writers now have a platform to create constant calls-to-action: buy my book, “Like”, Tweet and Retweet, subscribe to my YouTube channel, leave a review, and mark “want to read” on Goodreads. This creates promotions to increase the commercial appeal of the book. Many authors are also using social platforms to establish alliances with other writers who have taken the same path to promote each other and connect with influential bloggers who write reviews. In the end, relationship building can ramp up sales. Moreover, when it comes to public relations for writers, the outreach from social media platforms are too valuable to pass up.

3. Although we recognize the potential and benefits of the online world, nothing is better than meeting your audience face-to-face, and in-person meetings appeal to all fans when showcasing a book.

The nature of a book fair provides a unique opportunity for direct personal contact. Fans want a closer relationship with their favorite authors. Being in the same room puts them that much closer to the characters. The fans themselves are in an ideal position of being more receptive as they are enthusiastically looking forward to taking advantage of the multiple authors in one place. Whether you’re a amateur writer or an established author, book fairs reach a different distribution market, and offer you media exposure. Book fairs are live and direct, and a great way for authors to exchange opinions and ideas with fans, and see how other writers interact. In recent years, numerous fairs have emerged by requests of fans and bloggers. Authors get an opportunity to quickly connect with new potential customers, and motivate fans. Not to mention, professional publishers and local journalists make the rounds and visit these fairs to digest captive markets. Simply being in attendance at a book fair is one of the most cost-effective ways to perform market research, stay informed on industry trends, and check out the competition up close. This all translates into free promotion for writers.

Generating Star Power

Your mindset is probably stuck on marketing and advertising, but star power is much more massive than. Public relations is challenging because it’s continuous. You’ll find yourself optimizing your efforts for a plethora of requirements and requests. Just keep in mind, you are not only an author but an entrepreneur. You’ll wear different hats, and several different pairs of shoes while running your PR campaign. You must identify public attitudes, evaluate interest, develop goals and execute action items, all while developing budding relationships.

What the public wants is a good story that they can relate to, and good PR tells them that good story. The better story is when your book comes out. If that story is especially appealing, you’ve hit a home run.

If you are in the area and looking for a Dallas PR firm that can help your business, consider the one we linked to!